Landing pages often fall short of expectations due to unclear messaging and weak calls to action, leading to lower conversion rates.
KKBC refines your messaging for precision and crafts persuasive content that significantly enhances the effectiveness of your landing pages.
What is landing page?
A landing page is a purpose-built, standalone web page designed for a specific marketing or advertising campaign. Its primary goal is to direct visitors toward a single Call to Action (CTA), guiding them through a conversion-focused journey.
Prospects typically arrive on landing pages via ads, emails, or other digital channels, making it the pivotal touchpoint where they transition into leads or customers. This makes landing pages essential for driving measurable results and maximizing the success of any campaign.
At KKBC, we deliver every step of high-performance landing pages to create a streamlined user journey that urges prospects to become buyers.
Benefits of a well-optimized landing page for B2B businesses
Increased conversions
A focused landing page with a clear CTA drives higher conversions by turning visitors into qualified leads
Targeted messaging
Allows you to deliver tailored content to specific audience segments, enhancing relevance and boosting engagement.
Improved user experience
Fast load times and intuitive design ensure a seamless experience that keeps visitors engaged.
Higher quality leads
Well-organized content attracts the right prospects, minimizing unqualified traffic.
Enhanced ad performance
An optimized landing page strengthens ad campaigns, driving better results and lowering CPC.
Valuable insights
Analytics offer actionable data to refine strategies and enhance future campaigns.
Brand consistency
A cohesive design reinforces brand trust, creating a lasting impression on potential customers.
Our landing page campaign tactics
Our Work
Awareness-focus Programmatic Display Campaign
In 2019, KKBC began working with a multinational software company with 25 years of experience in the enterprise open source solutions technology categories.
In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics & execute it.
We initiate the process by gathering a comprehensive brief from the client, outlining objectives, audience targeting, and key messaging. At this stage, all necessary assets such as logos, images, branding guidelines, and any pre-existing content are collected to build a productive workflow.
Landing page content Structure
Our content team carefully maps out the landing page structure, focusing on creating a logical flow that drives user engagement and action. This includes developing key sections like headers, CTAs, body content, and any form placements.
Design based on content structure
We carefully pick design elements such as typography, color schemes, and imagery to match the client's branding. Our team also ensures that the design adheres to best practices for UX/UI, providing readability, visual hierarchy, and mobile optimization.
Client approval of content & design
The proposed content and design are shared with the client for review. We incorporate client feedback into the content structure and design to ensure alignment with their vision. This step is crucial in finalizing the page layout.
Landing page production
After receiving approval, we move into the production phase. The design and content are transformed into a functional landing page. We also integrate any required third-party tools, such as analytics or form submissions, to track performance and lead capture.
Landing page testing
Before launching, the landing page undergoes extensive testing across various browsers and devices to confirm it functions smoothly. We test for mobile responsiveness, load times, form functionality, and any potential UX issues. This process optimizes the page for every type of visitor.
Bug fixing and refinement
Any issues identified during the testing phase are swiftly addressed. We fine-tune elements like loading speed, visual alignment, and interactive features, thoroughly reviewing that the page runs flawlessly. Our focus remains on delivering a polished, error-free experience to end users.
Landing page launch
Upon final checks, the landing page is officially launched. We monitor performance post-launch to maintain smooth operations. If necessary, we are ready to provide ongoing support and optimization to maximize conversion rates and achieve the client’s objectives.
Getting started
This is what we need to get started on your landing page campaign.
Timeline & Deliverables
Lead time
Our landing page projects typically require 4 to 6 weeks, depending on the complexity and scope of your requirements. We work closely with your team to stay on track and meet deadlines.
Deliverables
A complete landing page strategy document, outlining the objectives and approach.
Initial landing page designs and prototypes for review and feedback.
Finalized copy and creative assets, tailored to your audience and campaign goals.
Full landing page development and deployment with integration to your systems.
More insights
insight
Google Search Ads Targeting: Desktop vs Mobile Device in Japan
USA
USA
