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The technically complex nature of webinars often leads to inefficiencies and missed engagement opportunities. KKBC’s webinar planning and execution services streamline the process, assuring your webinars run smoothly and captivate your audience.

What is a Webinar?

A webinar is an online seminar or workshop that allows you to present information to a remote audience. It typically includes live presentations, Q&A sessions, and interactive features.

Webinars are an effective way to engage with potential clients, share expertise, and drive interest in your products or services.

At KKBC, our webinar planning and execution plans are created to deliver impactful, results-driven experiences for your B2B tech audience.

Benefits of webinars for B2B Businesses

Audience

Webinars allow you to build a global network that connects with a broader audience.

Engagement

Interact with your audience through polls, Q&A sessions, and live chat.

Lead generation

Each attendee is a clear lead, offering significant potential for conversion.

Cost-effective

Webinars eliminate the need for physical space and travel.

Repurpose

Recording the webinar enables you to reuse the content for blogs and social media.

Feedback

Gather insights and feedback from participants to further improve your brand.

Our webinar planning and execution tactics

Our Work

Awareness-focus Programmatic Display Campaign

In 2019, KKBC began working with a multinational software company with 25 years of experience in the enterprise open source solutions technology categories.

Read More
Lead Generation with Content Syndication Campaign

In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics & execute it.

Read More

KKBC's webinar planning & execution process

Planning (2-3 months before webinar)

Define objectives, set the budget, and finalize the webinar platform.
Secure and confirm the key speakers, moderators, and panelists.
Schedule the webinar and confirm it is marked in all relevant calendars.

Promotion (1-3 months before webinar)

Develop a webinar landing page, schedule promotions, and launch media ads.
Prepare engaging eDM invitations and telemarketing scripts.
Execute the eDM invitation campaign and start telemarketing calls.
Track registration progress and adjust strategies as needed.

Showtime (2 weeks to event webinar)

Prepare a housekeeping deck, including guidelines and key information.
Conduct and schedule rehearsals, including sound checks and dry runs.
Execute the webinar according to the plan.
Develop feedback forms and surveys to gather participant insights.

Evaluation (Up to 1 week after webinar)

Summarize event outcomes and performance.
Ensure the webinar is recorded and accessible.
Convert final presentation slides to PDF for distribution.
Develop "Thank You" and "Missed You" eDMs for post-event communication.
Compile and deliver a detailed report, marking the end of the project.

Getting started

This is what we need to get started on your webinar planning and execution campaign

Timeline & Deliverables

Lead time

The timeline varies based on the webinar’s scope and complexity, typically ranging from 4 to 6 weeks.

Deliverables

  • Handle all aspects of planning, promoting, and execution of the webinar.

  • Attend all meetings related to event preparation to ensure everything is on track.

  • Manage the technical setup and hosting of live stream broadcasts/webinars.

  • Provide creative assets such as 3D visuals and exhibition booth designs.

  • Arrange studio options, including necessary equipment and tools.

  • Suggest various options for engagement activities to enhance attendee interaction.

  • KKBC may recommend a moderator or emcee based on the client's request.

  • Provide a detailed end-of-campaign (EOC) report to the client after the event.

Platform introduction decks

Discover the ideal platform for your next webinar with our detailed comparison of Zoom, on24, and Vmix. Understand the pros and cons, explore pivotal features, and choose the best fit for your needs.

Webinar Planning & Execution introduction deck

Unlock our in-depth intro deck, where we break down webinar formats, share case studies, and outline the costs involved. Dive into the details of how KKBC drives successful webinar projects with actionable insights and proven strategies.

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Frequently Asked Questions (FAQ)

Plan by defining your objectives, audience, and content. Choose the right platform, promote effectively, and manage the event smoothly.

Measure success through metrics such as attendance numbers, engagement levels, and post-event feedback.

You need a reliable webinar platform, a good internet connection, and equipment like a microphone and camera for a smooth experience.

Yes, webinars can attract potential clients and capture their contact information for follow-up.

Follow-up should include thank-you messages, surveys for feedback, and any additional resources or recordings from the webinar.

Promote effectively, send reminders, and offer value to attract and retain attendees.

Common challenges include technical issues, low attendance, and engagement problems. Planning and preparation help mitigate these challenges.

KKBC provides comprehensive support, from planning and content creation to execution and follow-up, ensuring a successful webinar experience.

Content that educates, informs, and provides actionable insights works best. Tailor your content to address the specific needs and challenges of your target audience.

Use interactive features like polls, Q&A sessions, and live chats to keep participants engaged. Encouraging real-time interaction fosters a more dynamic and participatory experience.

More insights

Harnessing the Power of Social Media and Mobile for B2B Marketing

Japan Digital Ad: How to Avoid Fraud on Your Campaign

How to Leverage Hybrid Events for Our Vision for B2B Tech

Live Physical Event Registration Promotion Campaign

Build and elevate your webinar strategy with KKBC.

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