Company Introduction

Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth opportunities. As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs. At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.

Summary

The HubSpot Specialist is responsible for managing and optimizing our company’s HubSpot ecosystem to support end-to-end marketing, sales, and service workflows. This role serves as the go-to expert for all things HubSpot—overseeing campaign automation, CRM maintenance, reporting, lead scoring, and integrations.

Key Responsibilities

• Manage and maintain the company’s HubSpot platform
• Build and optimize workflows, automation, email campaigns, lead scoring, and customer journeys
• Support campaign execution through the creation of landing pages, forms, segmentation, and list management
• Ensure accurate tracking, tagging, and attribution for all marketing activities and lead sources
• Create dashboards and reports to analyze campaign performance and sales funnel metrics
• Collaborate cross-functionally with content, sales, and operations teams to support campaign and lead management goals
• Maintain data integrity, ensure GDPR/CCPA compliance, and manage integrations with tools like Salesforce, Eventbrite, and Zoom
• Train and support internal teams on HubSpot usage and best practices
• Stay current with HubSpot updates and apply new features to improve system efficiency and marketing impact

Requirements

• Bachelor’s degree in Information Systems, or a related field
• 4–6 years of hands-on experience with HubSpot (Marketing Hub, Sales Hub, CRM, and optionally Service Hub)
• HubSpot certifications (e.g., Inbound Marketing, HubSpot CRM, Email Marketing) are highly preferred
• Demonstrated experience building marketing automation workflows and lead lifecycle management
• Solid understanding of lead scoring, segmentation, form strategy, and campaign personalization
• Experience creating reports and dashboards using HubSpot Analytics and other BI tools
• Working knowledge of CRM data structure and sales pipeline logic
• Familiarity with integration platforms (e.g., Zapier, Workato, native HubSpot integrations)
• Excellent communication and collaboration skills