{"id":4749,"date":"2024-10-09T04:34:23","date_gmt":"2024-10-09T04:34:23","guid":{"rendered":"https:\/\/kkbc.co.jp\/expertise\/marketing-automation\/"},"modified":"2025-06-09T16:52:01","modified_gmt":"2025-06-09T16:52:01","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/kkbc.co.jp\/en-jp\/expertise\/marketing-automation\/","title":{"rendered":"Marketing Automation"},"content":{"rendered":"<h2>Many B2B companies use multiple systems for sales, marketing, and customer management, leading to difficulty ensuring all systems work together smoothly.<\/h2>\n<p>KKBC\u2019s marketing automation solves these inefficiencies by simplifying these integrations and providing seamless operation across platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many B2B companies use multiple systems for sales, marketing, and customer management, leading to difficulty ensuring all systems work together smoothly. KKBC\u2019s marketing automation solves these inefficiencies by simplifying these integrations and providing seamless operation across platforms.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4722,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"template\/Seo.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4749","page","type-page","status-publish","hentry"],"acf":{"talk_area":"Accelerate your B2B tech lead funnel <br>with sharp marketing automation.","talk_area_url":[{"add_title":"Request information","add_url":"https:\/\/kkbc.co.jp\/en-jp\/contact-us\/"},{"add_title":"Request proposal","add_url":"https:\/\/kkbc.co.jp\/en-jp\/rfp\/"}],"form_section_field":"[contact-form-7 id=\"92acf92\" title=\"Service Introduction Form (en-jp)\" asset-url=\"https:\/\/kkbc.co.jp\/wp-content\/themes\/wpkkbc\/protected-assets\/marketing-automation_en-jp.pdf\" asset-name=\"Marketing Automation Service Introduction Form (en-jp)\" asset-benefits=\"our marketing automation services, detailing how we implement and manage platforms that streamline your workflows, nurture leads, and improve conversion rates for scalable growth.\"]","child_navigation_menu":null,"banner_desc":"<h1>Effective marketing automation<\/h1>\r\n<h6>Streamline your marketing for better results<\/h6>","banner_image":7335,"more_insights_text":"","what_is_seo":"What is Marketing Automation?","what_is_seo_left":"Marketing automation helps manage, measure, and optimize your marketing tasks to reach potential customers more effectively. It allows businesses to streamline their marketing efforts to be more efficient &amp; increase revenue.\r\n\r\n&nbsp;","what_is_seo_right":"At KKBC, we use state-of-the-art automation tools for your marketing strategies saving you time and resources while improving overall results.","benefits_of_seo":[{"add_title":"Benefits of marketing automation for B2B businesses","manage_keypoints":[{"add_new":"Time Saving","add_desc":"Automate tasks in HubSpot and Marketo to save time and focus.\r\nUse automated workflows to speed up campaign execution."},{"add_new":"More Effective Spend","add_desc":"Use HubSpot and Marketo to allocate marketing budgets more effectively. Additionally, lower operational costs by automating routine tasks."},{"add_new":"Scalability","add_desc":"Scale your marketing efforts with HubSpot and Marketo to handle larger volumes and easily adjust campaigns as your business grows."},{"add_new":"Strengthened Sales and Marketing Partnership","add_desc":"Align sales and marketing objectives and improve coordination between teams with integrated tools"},{"add_new":"Concrete Measures of Success","add_desc":"Generate clear performance reports and dashboards, and use data and KPIs to measure success and refine strategies."}]}],"seo_tactics":[{"add_title":"KKBC\u2019s marketing automation tactics ","add_background_image":5207,"manage_keypoints":[{"add_new":"Hubspot","add_url":"https:\/\/kkbc.co.jp\/en-jp\/expertise\/hubspot\/","add_desc":"We assist with HubSpot setup and migration, integrate it with other tools for enhanced performance, and create tailored dashboards and reports for clear insights."},{"add_new":"Marketo","add_url":"https:\/\/kkbc.co.jp\/en-jp\/expertise\/marketo\/","add_desc":"We facilitate Marketo setup and migration, sync it with CRM systems like Salesforce for a comprehensive view, and troubleshoot any syncing issues between the platforms."}]}],"Our_work":[{"add_title":"Our Work","manage_keypoints":[{"add_new":"Lead Generation with Content Syndication Campaign","add_desc":"Our strategic full-funnel campaign exceeded expectations, delivering 113% of planned leads and reaching 1,044 companies in 3 months.\r\n\r\n","add_url":"https:\/\/kkbc.co.jp\/en-jp\/case-studies\/lead-generation-with-content-syndication-campaign\/","add_url_text":"Read More"},{"add_new":"Awareness-focus Programmatic Display Campaign","add_desc":"Our strategy led to an impressive 179% over the planned impressions, reaching nearly 10 million IT decision-makers for a US multinational software company.","add_url":"https:\/\/kkbc.co.jp\/en-jp\/case-studies\/programmatic-display-awareness-case-study\/","add_url_text":"Read More"}]}],"how_we_do_it":[{"add_title":"KKBC's marketing automation process","add_key_points":[{"add_title":"Campaign Strategy Development","add_desc":"Set clear goals for the campaigns, defining target audiences and KPIs, and develop tailored strategies for each platform to maximize performance and ROI."},{"add_title":"Media Planning and Buying","add_desc":"We choose the best channels within HubSpot and Marketo for campaign execution. Allocate budgets effectively across different platforms to ensure maximum impact."},{"add_title":"Creative Consultation","add_desc":"We design and optimize ad formats and messaging specific to HubSpot and Marketo capabilities.\r\nKKBC helps maintain consistency across campaigns while leveraging the strengths of each platform."},{"add_title":"Campaign Setup and Management","add_desc":"Set up and configure HubSpot and Marketo campaigns, including targeting, bidding strategies, and channel-specific settings.\r\n"},{"add_title":"Performance Monitoring and Optimization","add_desc":"Monitor campaign performance using HubSpot and Marketo analytics to refine strategies."},{"add_title":"Compliance and Brand Safety","add_desc":"Ensure compliance with HubSpot and Marketo guidelines while maintaining brand integrity and mitigating risks in ad placements and automation processes."}]}],"clients_requirement":[{"add_title":"Getting started","add_desc":"Requirements, Timeline, and Deliverables","add_second_heading":"What we need to get started","add_key_points":[{"add_title":"Client Background","add_desc":"Introduce your company and provide insights into your goals, market position, and brand guidelines for consistent representation."},{"add_title":"Tactic","add_desc":"Specify any preferred tactics for lead generation. If no preference, we will suggest the best tactics based on your goals."},{"add_title":"Success Metrics","add_desc":"Define your lead generation objectives and specify target metrics (e.g., number of leads, engagement type)."},{"add_title":"Objective","add_desc":"Clearly define the primary goal of the campaign, such as increasing lead volume, improving lead quality, or boosting engagement"},{"add_title":"Budget","add_desc":"Detail the total gross budget and currency."},{"add_title":"Timeline","add_desc":"Provide start and end dates for the campaign."},{"add_title":"Contacts Database","add_desc":"Share the database to be used."},{"add_title":"Target Audience","add_desc":"Define the demographics, industries, and any specific exclusions (e.g., partners, competitors)."},{"add_title":"Unique Selling Point","add_desc":"Highlight what makes your offer unique."},{"add_title":"Access to Analytics or Existing Tools\/Website","add_desc":"Share access to relevant analytics platforms or tools needed for campaign optimization.\r\n"},{"add_title":"Asset","add_desc":"Confirm the availability of campaign assets.  \r\nText Document File, URL Website, eDMs, Whitepapers, Case studies, Press Release, Webinars, Sales tools, Email template, Email copy, and Email creative."}]}],"timeline_deliverables_title":"Timeline & Deliverables","Timeline_Deliverables":"<h3>Lead time<\/h3>\r\nThe timeline typically ranges from 4 to 8 weeks, depending on campaign complexity and approval processes.","deliverables_key_title":"Deliverables","deliverables_key_points":[{"add_title":"Conversion report","add_desc":"KKBC will measure the following data for the report: Visitor to Lead Conversion Rate, Lead to MQL Conversion Rate, MQL to SQL Conversion Rate, SQL to Opportunity Conversion Rate, and Opportunity to Customer Conversion Rate."},{"add_title":"Attribution model","add_desc":"KKBC will help to create the attribution model to track how your website visitors and customers engage with your marketing channels before converting into a lead or sale.\r\n"},{"add_title":"Email and Program Performance Reports","add_desc":"KKBC offers dashboard reporting on email programs, tracking metrics like open rates, click-through rates, bounces, and unsubscribes to benchmark performance and identify improvement opportunities."}],"platform_introduction_show_hide":"No","platform_introduction_title":"Platform introduction decks","platform_introduction_subtitle":"Gain access to comprehensive decks offering detailed insights and strategies for effective marketing automation across different platforms, such as Hubspot and Marketo. These decks include information on platform features, best practices, and how to leverage each for optimal results.","platform_introduction_items":[{"intro_deck":"HubSpot Marketing Automation Deck","intro_url":""},{"intro_deck":"Marketo Marketing Automation Deck","intro_url":""}],"seo_introduction_deck_show_hide":"No","seo_introduction_title":"Marketing automation introduction deck","seo_subtitle":"Understand our marketing automation workflow with detailed case studies about how we manage automation campaigns and the value we provide through our services. ","seo_description":"Please enter your email address so we can send you a one-time pass code and verify if you are an existing user","learning_center":[{"add_new_work":6543},{"add_new_work":822},{"add_new_work":6557},{"add_new_work":6551}],"faq_management_title":"Frequently Asked Questions (FAQ)","faq_management":[{"add_title":"What is Marketing Automation?","add_desc":"Marketing Automation refers to the use of software platforms and technologies designed for marketing departments to effectively market on multiple channels online and automate repetitive tasks. "},{"add_title":"How does Marketing Automation benefit B2B companies?","add_desc":"For B2B companies, Marketing Automation streamlines complex sales cycles by automating lead nurturing, aligning marketing with sales, and providing detailed analytics on campaign performance. This results in more efficient processes and higher-quality leads."},{"add_title":"What platforms does KKBC support for Marketing Automation?","add_desc":"KKBC supports leading Marketing Automation platforms such as HubSpot and Marketo. We tailor our services to your specific needs, ensuring seamless integration with your existing systems and maximizing the effectiveness of your campaign"},{"add_title":"How does Marketing Automation improve lead generation?","add_desc":"Marketing Automation improves lead generation by automating the scoring, nurturing, and segmentation processes. This allows businesses to identify high-quality leads, deliver personalized content, and move prospects through the sales funnel more efficiently."},{"add_title":"Can Marketing Automation be integrated with CRM systems?","add_desc":"Yes, Marketing Automation platforms are typically designed to integrate seamlessly with CRM systems. This integration allows for better alignment between marketing and sales, enabling real-time lead tracking, more personalized marketing efforts, and improved data-driven decision-making."},{"add_title":"How can Marketing Automation improve customer retention?","add_desc":"Marketing Automation enhances customer retention by enabling personalized, timely communication across various channels. Automated workflows can trigger re-engagement campaigns, upsell opportunities, and personalized follow-ups, helping maintain long-term relationships with your customers."},{"add_title":"How do I determine if my business is ready for Marketing Automation?","add_desc":"Your business is ready for Marketing Automation if you have a consistent flow of leads, a defined sales process, and the need to scale your marketing efforts. Additionally, if you\u2019re looking to improve lead nurturing, enhance personalization, and gain deeper insights into customer behavior, Marketing Automation can be a valuable tool."},{"add_title":"What are the common challenges of implementing Marketing Automation?","add_desc":"Common challenges include integrating the platform with existing systems, ensuring data quality, and aligning marketing and sales teams. Additionally, without a clear strategy, there\u2019s a risk of over-automation, which can lead to impersonal interactions. KKBC provides proper planning, training, and ongoing optimization to overcome these challenges.\r\n"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation Services | Marketo &amp; HubSpot | KKBC<\/title>\n<meta name=\"description\" content=\"KKBC is a leading marketing automation agency, dedicated to helping you save time, generate high-quality leads, and boost sales for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kkbc.co.jp\/en-jp\/expertise\/marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation Services | Marketo &amp; HubSpot | KKBC\" \/>\n<meta property=\"og:description\" content=\"KKBC is a leading 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