Maximizing ROI on social media advertising can be complex and expensive, often resulting in inefficient ad spend and underwhelming engagement.
KKBC’s paid social strategies are designed to resolve these challenges by finding your core audience, enhancing engagement, and driving higher conversions. We secure your social media investments deliver measurable and impactful results.
What is Paid Social?
Paid social, or social media advertising, is a form of digital advertising that delivers paid ads to your target audience through platforms like Facebook, LinkedIn, and Twitter.
Unlike organic social media methods, paid social leverages audience interactions within a specific platform to serve highly relevant ads based on demographics, interests, and behaviors, making your campaigns more impactful.
At KKBC, we use our expertise in paid social to enhance your ad performance. We develop clear strategies that maximize your advertising budget and deliver tangible results.
Benefits of paid social for B2B businesses
Targeted Audience Segmentation
Target specific audience segments based on demographics, interests, and behaviors.
Enhanced Brand Presence
Strengthen your brand’s presence on popular social platforms, increasing recognition with potential clients.
High-Quality Lead Capture
Utilize specific ad formats to capture high-quality leads directly from social media channels.
Valuable Performance Insights
Gain valuable data on ad performance, audience behavior, and engagement, allowing for data-driven optimization and strategic adjustments.
Increased Audience Interaction
Drive more interactions with your content, fostering deeper connections with your audience.
Optimized Ad Spend
Optimize your ad spend with precise targeting, reducing wasted budget and increasing ROI.
Paid Social Tactics at KKBC
Our Work
Lead Generation with Content Syndication Campaign
Our strategic full-funnel campaign exceeded expectations, delivering 113% of planned leads and reaching 1,044 companies in 3 months.
Our strategy led to an impressive 179% over the planned impressions, reaching nearly 10 million IT decision-makers for a US multinational software company.
Define objectives, target audience, and KPIs tailored to each social platform. Customize strategies to maximize performance and ROI.
Platform Selection and Budget Allocation
Choose the most compelling social media platforms for your goals and allocate a budget to ensure the highest reach and impact.
Creative Development
Design engaging ad creatives and messaging aligned with each platform's best practices to drive action.
Ad Setup and Management
Configure ad settings, targeting, and bidding strategies for optimal performance across selected platforms.
Performance Monitoring and Optimization
Analyze campaign data to refine processes, conduct A/B testing, and make real-time adjustments to improve results.
Reporting and Analysis
Provide thorough performance reports with actionable insights and recommendations to inform future campaigns.
Compliance and Brand Safety
Help with adherence to platform policies and maintain brand integrity while mitigating risks associated with ad placements.
Getting started
What we need to get started (requirements)
Timeline & Deliverables
Lead Time
The overall campaign timeline ranges from 1-3 months. This period does not include the 2-3 weeks required for campaign preparation. Provide dates for both the preparation and campaign launch phases. Note any potential delays due to client reviews or other issues.
Deliverables
Detailed strategy with objectives, target audience, and KPIs.
Design and content for social media ads.
Execution of campaigns across selected platforms.
Regular reports with insights and actionable recommendations.
More insights
Harnessing the Power of Social Media and Mobile for B2B Marketing
USA
USA
