Ensuring print collateral maintains consistent branding across all materials while managing timelines and costs can be difficult.
At KKBC, we deliver visually compelling print materials that seamlessly align with your brand identity, helping you achieve your marketing goals while staying on budget and schedule.
What is print collateral development?
Print marketing collateral encompasses all printed materials used to promote a company’s products or services.
Also known as ‘leave-behind materials,’ these items physically remain with customers, continuing to engage and inform them. This includes business cards, brochures, catalogs, and more.
KKBC recognizes the importance of print collateral as a tangible extension of your brand, and our expert services certify your materials, build credibility and make a lasting impact.
Benefits of print collateral for B2B businesses
Build connections
Print collateral creates a personal association with your audience, making your brand feel more approachable and relatable.
Evoke trust
Enhances customer faith in your brand through tangible, well-designed materials that convey professionalism.
Credibility
Using print collateral is seen as more credible and professional, often leaving a lasting impression.
Drives sales
Inspires customer interest, generates inquiries, and boosts sales by effectively communicating value.
Educates
Educates prospects and customers about your company, services, and products, supporting informed decision-making.
Overcomes objections
Addresses customer concerns directly, helping to resolve doubts and drive purchases.
Customer touch points
Offers multiple brand encounters, increasing familiarity and engagement over time.
Brand image
Elevates your brand with well-designed, informative materials that set you apart from competitors and enhance your professional image.
Versatile
Print collateral can be used in various settings, including trade shows, client meetings, and direct mail campaigns, maximizing your outreach.
A look at KKBC's print collateral development tactics
Our Work
Awareness-focus Programmatic Display Campaign
In 2019, KKBC began working with a multinational software company with 25 years of experience in the enterprise open source solutions technology categories.
In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics & execute it.
Start by gathering and understanding the client’s brief. Identify the main purpose of the collateral, who the target audience is, and the preferred delivery format, and ensure alignment with brand guidelines.
Content Plan & Outline
Review any existing content and materials. Plan the collateral’s content strategy by outlining the key messages, choosing the best format, providing visual consistency, and tailoring the content with the local audience.
Design & Layout
Once the content outline is approved, move on to designing the collateral. The content is placed into a layout that fits the chosen format, ensuring that the design is both visually appealing and effective.
Printing
After finalizing the design, prepare the files according to the printer’s specifications, guaranteeing high-quality output. Our team coordinates with the printing service to manage production timelines and confirms that the final product meets all expectations, handling any revisions if necessary.
Getting started
To create a comprehensive print collateral development, we require the following information
Timeline & Deliverables
Lead time
Typically, our print collateral projects have a lead time of 4 to 5 weeks, depending on complexity.
Deliverables
Comprehensive design and content strategy document.
Final print-ready files for all collateral.
Quality-checked print materials delivered as per specifications.
More insights
insight
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