Precision targeting with display ads can lead to audience fatigue and banner blindness, which often strains budgets and reduces ROI.
KKBC addresses this by implementing well-crafted strategies with detailed audience targeting and regularly updating ads to keep them relevant and engaging.
What are Paid Display Ads?
Paid display ads appear on websites and social media platforms to prompt specific actions, like downloading a whitepaper, signing up for a webinar, or purchasing. These are often made up of text-based images or video advertisements that aim to drive conversions.
Retargeting is a fundamental feature of display ads. It targets users who have previously visited your site, encouraging them to return and complete an action or progress further in the sales funnel.
At KKBC, we use our extensive expertise to create and enhance your display advertising strategies, making them more compelling. Our approach ensures sustained relevance and engagement, maximizing ROI and optimizing campaign effectiveness.
Benefits of Paid Display Ads for B2B Businesses
Visually Appealing
Use graphics, video, and branding to capture users’ attention and stand out.
Targeted Advertising
Customize where your ads appear, including specific sites, geographic areas, and demographic groups.
Brand Familiarity
Reach users across frequently visited websites to increase brand recognition.
Effective Remarketing
Show ads to only those users who have visited your site before to remind them of your offerings and encourage return visits.
Cost-effective
Ad pricing is often based on impressions or clicks, making it a budget-friendly option.
Here are our tactics
Our Work
Lead Generation with Content Syndication Campaign
Our strategic full-funnel campaign exceeded expectations, delivering 113% of planned leads and reaching 1,044 companies in 3 months.
Our strategy led to an impressive 179% over the planned impressions, reaching nearly 10 million IT decision-makers for a US multinational software company.
We identify specific business sectors and decision-makers to ensure ads reach the right people.
Craft Engaging Creatives
Our team designs compelling visuals and messaging to resonate with targeted business audiences.
Choose the Right Platforms
We strategically select platforms based on audience presence and relevance.
Set Precise Targeting
Ads are finely tuned using detailed parameters such as industry, company size, and job role for maximum relevance.
Implement Retargeting Strategies
We retarget visitors who have previously engaged with your brand to reinforce messages and drive conversions
Monitor and Optimize Performance
Continuous ad performance tracking allows us to adjust strategies and improve ROI based on real-time data.
Leverage Account-Based Marketing
We focus on high-value accounts with tailored ads to engage specific business targets and increase conversion rates.
Getting started
What we need from clients to get started on their website's Display Ads?
Timeline & Deliverables
Lead Time
The overall campaign timeline ranges from 1 to 3 months. This period does not include the 2 to 3 weeks required for campaign preparation. Provide dates for the preparation and campaign launch phases and note any potential delays due to client reviews or other issues.
Deliverables
A comprehensive plan outlining campaign objectives, target audience, and key performance indicators (KPIs).
High-quality visuals and ad copy tailored for each display advertising platform, including all approved designs and formats.
Set up and launch the display ads on selected platforms per the strategy document.
Regular updates on campaign performance, including key metrics such as impressions, clicks, and conversions. Reports will include insights and recommendations for optimization.
Adjust the campaign based on performance analytics to improve results and achieve campaign goals.
USA
USA
