Marketo’s countless features and customization options can overwhelm new users, making it challenging to master quickly.
At KKBC, we deliver targeted support to streamline Marketo’s setup and use. Our expert guidance ensures smooth platform management.
What is Marketo?
Marketo is a leading marketing automation platform that uses data and AI to streamline campaign management. It automates tasks such as defining, segmenting, scheduling, and tracking campaigns, eliminating manual efforts.
This automation allows detailed customer profiling such as an 80% increase in digital leads and 315% revenue growth over two years.
At KKBC, we are skilled at how to use Marketo to maximize marketing efficiency and deliver exceptional results.
Benefits of Marketo
Task Automation
Automate repetitive tasks like lead nurturing and email marketing, streamlining campaigns and time management.
Enhanced Lead Management
With the use of Marketo, you can manage and nurture leads throughout their entire journey, enhancing engagement and conversion rates.
Scalable Solution
Adaptable to businesses of all sizes, from small enterprises to large corporations, supporting growth and expansion.
Increased Productivity
Centralized marketing activities and automated tasks boost team productivity and overall operational efficiency.
Marketo tactics at KKBC
Our Work
Awareness-focus Programmatic Display Campaign
In 2019, KKBC began working with a multinational software company with 25 years of experience in the enterprise open source solutions technology categories.
In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics & execute it.
Optimize email send rates to enhance deliverability and prevent server overload.
Implement bot activity filters to ensure data integrity and precise performance metrics.
Structure templates with consistent naming conventions, and rigorously tests.
Event Program
Develop event programs with well-organized folders and standardized naming for efficient execution.
Lead Nurture Program
Align CRM activity tracking with Marketo to ensure data accuracy and enhance lead management.
Sync CRM multi-select fields with Marketo to improve segmentation and campaign precision.
Establish and manage nurture campaigns with organized folders, targeted lists, and clear reporting.
CRM Integration
Ensure robust two-way data synchronization between Marketo and your CRM for seamless operations.
Dynamic Chat
Deploy real-time chat functionality to engage leads immediately, supporting effective communication and enhancing customer interactions.
Getting started
What do we need from clients to get started on the Mmarketo campaign?
Timeline & Deliverables
Lead Time
Typically 4 to 8 weeks, depending on complexity.
Deliverables
Deliver real-time insights and reporting on event performance.
Enhance the sales and marketing follow-up to accelerate buying cycles.
Provide precise reporting on sales and revenue outcomes.
Develop and implement plans for improving future events.
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