The technically complex nature of webinars often leads to inefficiencies and missed engagement opportunities. KKBC’s webinar planning and execution services streamline the process, assuring your webinars run smoothly and captivate your audience.
What is a Webinar?
A webinar is an online seminar or workshop that allows you to present information to a remote audience. It typically includes live presentations, Q&A sessions, and interactive features.
Webinars are an effective way to engage with potential clients, share expertise, and drive interest in your products or services.
At KKBC, our webinar planning and execution plans are created to deliver impactful, results-driven experiences for your B2B tech audience.
Benefits of webinars for B2B Businesses
Audience
Webinars allow you to build a global network that connects with a broader audience.
Engagement
Interact with your audience through polls, Q&A sessions, and live chat.
Lead generation
Each attendee is a clear lead, offering significant potential for conversion.
Cost-effective
Webinars eliminate the need for physical space and travel.
Repurpose
Recording the webinar enables you to reuse the content for blogs and social media.
Feedback
Gather insights and feedback from participants to further improve your brand.
Our webinar planning and execution tactics
Our Work
Awareness-focus Programmatic Display Campaign
In 2019, KKBC began working with a multinational software company with 25 years of experience in the enterprise open source solutions technology categories.
In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics & execute it.
Define objectives, set the budget, and finalize the webinar platform.
Secure and confirm the key speakers, moderators, and panelists.
Schedule the webinar and confirm it is marked in all relevant calendars.
Promotion (1-3 months before webinar)
Develop a webinar landing page, schedule promotions, and launch media ads.
Prepare engaging eDM invitations and telemarketing scripts.
Execute the eDM invitation campaign and start telemarketing calls.
Track registration progress and adjust strategies as needed.
Showtime (2 weeks to event webinar)
Prepare a housekeeping deck, including guidelines and key information.
Conduct and schedule rehearsals, including sound checks and dry runs.
Execute the webinar according to the plan.
Develop feedback forms and surveys to gather participant insights.
Evaluation (Up to 1 week after webinar)
Summarize event outcomes and performance.
Ensure the webinar is recorded and accessible.
Convert final presentation slides to PDF for distribution.
Develop "Thank You" and "Missed You" eDMs for post-event communication.
Compile and deliver a detailed report, marking the end of the project.
Getting started
This is what we need to get started on your webinar planning and execution campaign
Timeline & Deliverables
Lead time
The timeline varies based on the webinar’s scope and complexity, typically ranging from 4 to 6 weeks.
Deliverables
Handle all aspects of planning, promoting, and execution of the webinar.
Attend all meetings related to event preparation to ensure everything is on track.
Manage the technical setup and hosting of live stream broadcasts/webinars.
Provide creative assets such as 3D visuals and exhibition booth designs.
Arrange studio options, including necessary equipment and tools.
Suggest various options for engagement activities to enhance attendee interaction.
KKBC may recommend a moderator or emcee based on the client's request.
Provide a detailed end-of-campaign (EOC) report to the client after the event.
More insights
Harnessing the Power of Social Media and Mobile for B2B Marketing
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