Many B2B companies use multiple systems for sales, marketing, and customer management, leading to difficulty ensuring all systems work together smoothly.
KKBC’s marketing automation solves these inefficiencies by simplifying these integrations and providing seamless operation across platforms.
Marketing automation helps manage, measure, and optimize your marketing tasks to reach potential customers more effectively. It allows businesses to streamline their marketing efforts to be more efficient & increase revenue.
At KKBC, we use state-of-the-art automation tools for your marketing strategies saving you time and resources while improving overall results.
Automate tasks in HubSpot and Marketo to save time and focus.
Use automated workflows to speed up campaign execution.
Use HubSpot and Marketo to allocate marketing budgets more effectively. Additionally, lower operational costs by automating routine tasks.
Scale your marketing efforts with HubSpot and Marketo to handle larger volumes and easily adjust campaigns as your business grows.
Align sales and marketing objectives and improve coordination between teams with integrated tools
Generate clear performance reports and dashboards, and use data and KPIs to measure success and refine strategies.
Our strategic full-funnel campaign exceeded expectations, delivering 113% of planned leads and reaching 1,044 companies in 3 months.
Read MoreOur strategy led to an impressive 179% over the planned impressions, reaching nearly 10 million IT decision-makers for a US multinational software company.
Read MoreSet clear goals for the campaigns, defining target audiences and KPIs, and develop tailored strategies for each platform to maximize performance and ROI.
We choose the best channels within HubSpot and Marketo for campaign execution. Allocate budgets effectively across different platforms to ensure maximum impact.
We design and optimize ad formats and messaging specific to HubSpot and Marketo capabilities.
KKBC helps maintain consistency across campaigns while leveraging the strengths of each platform.
Set up and configure HubSpot and Marketo campaigns, including targeting, bidding strategies, and channel-specific settings.
Monitor campaign performance using HubSpot and Marketo analytics to refine strategies.
Ensure compliance with HubSpot and Marketo guidelines while maintaining brand integrity and mitigating risks in ad placements and automation processes.
The timeline typically ranges from 4 to 8 weeks, depending on campaign complexity and approval processes.
KKBC will measure the following data for the report: Visitor to Lead Conversion Rate, Lead to MQL Conversion Rate, MQL to SQL Conversion Rate, SQL to Opportunity Conversion Rate, and Opportunity to Customer Conversion Rate.
KKBC will help to create the attribution model to track how your website visitors and customers engage with your marketing channels before converting into a lead or sale.
KKBC offers dashboard reporting on email programs, tracking metrics like open rates, click-through rates, bounces, and unsubscribes to benchmark performance and identify improvement opportunities.
Marketing Automation refers to the use of software platforms and technologies designed for marketing departments to effectively market on multiple channels online and automate repetitive tasks.
For B2B companies, Marketing Automation streamlines complex sales cycles by automating lead nurturing, aligning marketing with sales, and providing detailed analytics on campaign performance. This results in more efficient processes and higher-quality leads.
KKBC supports leading Marketing Automation platforms such as HubSpot and Marketo. We tailor our services to your specific needs, ensuring seamless integration with your existing systems and maximizing the effectiveness of your campaign
Marketing Automation improves lead generation by automating the scoring, nurturing, and segmentation processes. This allows businesses to identify high-quality leads, deliver personalized content, and move prospects through the sales funnel more efficiently.
Yes, Marketing Automation platforms are typically designed to integrate seamlessly with CRM systems. This integration allows for better alignment between marketing and sales, enabling real-time lead tracking, more personalized marketing efforts, and improved data-driven decision-making.
Marketing Automation enhances customer retention by enabling personalized, timely communication across various channels. Automated workflows can trigger re-engagement campaigns, upsell opportunities, and personalized follow-ups, helping maintain long-term relationships with your customers.
Your business is ready for Marketing Automation if you have a consistent flow of leads, a defined sales process, and the need to scale your marketing efforts. Additionally, if you’re looking to improve lead nurturing, enhance personalization, and gain deeper insights into customer behavior, Marketing Automation can be a valuable tool.
Common challenges include integrating the platform with existing systems, ensuring data quality, and aligning marketing and sales teams. Additionally, without a clear strategy, there’s a risk of over-automation, which can lead to impersonal interactions. KKBC provides proper planning, training, and ongoing optimization to overcome these challenges.
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