Capturing your audience’s attention and driving action through ads can be challenging. Without a clear creative strategy, campaigns may fall short of their objectives. KKBC addresses this by crafting tailored ads that meet your target market’s specific needs while aligning with complex sales processes and fostering long-term relationship building.
What is Ad Creative Development?
Ad creative development involves designing and producing the visual elements, messaging, and structure of advertisements across various channels.
The goal of this process is to convert campaign objectives into effective ad creatives that can be immediately launched in the media campaign.
KKBC’s team specializes in creating high-performing creatives that sync with your brand and marketing goals.
Benefits of Ad Creative Development for B2B Businesses
Higher performance
Produces ads with a higher chance of driving results by aligning creative elements with campaign goals.
Insights
Collect and analyze essential information to inform the creative process, ensuring ads are rooted in performance data.
Clear objectives
Tight alignment between campaign objectives and ad creative guarantees relevance and usefulness.
Focused ideation
Illuminate key value drivers that impact ad performance, allowing for streamlined ideation and strategy development.
Optimized testing plan
Prioritize ad elements based on key drivers, enabling focused ad testing for better results.
Our ad creative development tactics
Our Work
Awareness-focus Programmatic Display Campaign
In 2019, KKBC began working with a multinational software company with 25 years of experience in the enterprise open source solutions technology categories.
In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics & execute it.
The foundation of KKBC's ad creative development begins with gathering all necessary client information. This step allows us to perfectly align with the brand’s identity, market positioning, and campaign goals. We collect detailed company information, including brand guidelines, positioning, and assets. Additionally, an ad testing plan is established to determine the frequency of creative refresh and the performance thresholds that trigger them.
Planning
In the planning stage, KKBC translates the campaign objectives into a strategic plan designed to create high-performance ad creatives. The key to success lies in identifying and optimizing value drivers that encourage the target audience to take action. Brand association is a major driver, where we use recognizable brand elements to boost ad performance.
Production
Once the ad creative plan is created, we move into the production phase, where we bring the ideas to life. During ideation, KKBC generates multiple concepts, typically presenting three, each designed to align with the desired business outcomes. After the client reviews the concepts, they select one, and we refine the visuals, genres, and copy to match the campaign’s goals and brand identity.
Finalization
This involves adjusting the visual, copy, and layout to ensure maximum impact and perfect alignment with the brand. After all stakeholders are happy, we deliver the ads in the correct format, ensuring all media-specific requirements, such as size, aspect ratios, and DPI, are met.
Getting started
This is what we need to get started with your ad creative development campaign
Timeline & Deliverables
Lead time
The typical timeline for creative development ranges from 2 to 4 weeks, depending on the complexity of the campaign and the approval process. This timeline may be extended based on the amount of client feedback and the number of revisions required to finalize the creatives. We encourage timely communication to keep the project on schedule.
Deliverables
Ad creatives in multiple formats (e.g., banners, video, social media) tailored to each platform.
A/B test versions for optimized performance.
More insights
insight
Google Search Ads Targeting: Desktop vs Mobile Device in Japan
USA
USA
