Many businesses struggle to develop a content strategy that aligns with their goals. Even if the content is engaging, it may not effectively drive results like lead generation, conversions, or brand awareness.
KKBC’s content planning services streamline this process, assuring that every piece of content is carefully designed to meet your business goals and engage your audience effectively.
What is content planning?
Content planning involves organizing and scheduling content to achieve specific business objectives.
It’s about understanding your audience, defining clear goals, and ensuring that each piece of content serves a purpose in your broader marketing strategy.
KKBC’S content planning goes beyond simply managing content; we craft focused strategies to drive engagement, leads, and sales.
Benefits of content planning for B2B businesses
Streamlined content production
A well-structured content plan enables efficient content creation, reducing time and resource wastage.
Maximize campaign impact
Content planning is vital for ensuring your marketing campaigns effectively achieve their objectives, driving better results.
Generate quality leads
Strategic content planning delivers targeted content that is catered to your audience, leading to increased engagement and conversions.
Increase brand visibility
Carefully planned content creates consistent and compelling messages that build brand visibility and recognition.
Retain loyal customers
Content planning also supports customer retention by providing valuable, relevant information that keeps your audience engaged.
Improve targeting and efficiency
A well-structured content plan ensures better targeting and efficient use of resources, focusing your efforts.
A look at KKBC's content planning tactics
Our Work
Awareness-focus Programmatic Display Campaign
In 2019, KKBC began working with a multinational software company with 25 years of experience in the enterprise open source solutions technology categories.
In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics & execute it.
Our team reviews and evaluates input information, including content inventory, intent data, sales conversations, topics, and subtopics. This step ensures a comprehensive understanding of the existing content and market needs.
Organizing content
Content is categorized and labeled based on various criteria, such as intent data, sales conversations, and relevant keywords. This organization helps manage and utilize content effectively by grouping it into meaningful categories.
Syncing content to customer needs
We map categorized content to customer needs and interests, ensuring alignment with sales conversations and customer intent. This step connects content with the appropriate audience segments and their specific requirements.
Creating and optimizing the content plan
After mapping content, we create a detailed content plan. This plan outlines how to use, develop, and repurpose content, identifies content gaps, suggests new content, and includes strategies for localization to meet the needs of specific audience segments.
Getting started
To create a comprehensive content plan, we require the following information
Timeline & Deliverables
Lead time
This depends on the scope and complexity of the project.
Deliverables
Organize current content based on its relevance and importance
Recommendations on how to use the existing content to meet customer needs
Identification of gaps in the current content list, along with product ideas.
Insights into localization to tailor content to specific target audiences.
Recommendations for creating new content to enhance the content strategy.
Detailed content calendar planning and execution.
More insights
insight
Google Search Ads Targeting: Desktop vs Mobile Device in Japan
USA
USA
