Creating a strong online presence is crucial for B2B businesses, yet many struggle with engaging their audience effectively. KKBC’s microsite solutions deliver a digital experience that captivates and converts, allowing your marketing efforts to achieve measurable results.
What is a microsite?
A microsite is a small, standalone website designed for a specific purpose or campaign. It is a focused online platform distinct from the main website, often utilized for marketing initiatives, product launches, and event promotions.
Microsites provide customization options and typically feature interactive elements, multimedia content, and specialized functionality to engage visitors effectively.
Partner with KKBC, where we understand the unique needs of microsite creation and execution.
Our expertise lies in grasping the nuances of targeted campaigns, making certain each microsite effectively meets objectives while appealing to the intended audience.
Benefits of microsites for B2B businesses
Focused promotion
Microsites allow for dedicated attention to specific products, services, or campaigns, providing a targeted platform for showcasing and advertising.
Higher conversion potential
By targeting specific audiences with unique messaging and experiences, microsites can boost conversion rates and improve engagement.
Rapid deployment and adaptability
Microsites can be quickly created and modified, making them ideal for time-limited campaigns, events, or product launches.
Tailored user experience
Microsites provide a customized and immersive user experience, often incorporating interactive elements and specialized functionality that entices the audience.
Reinforced brand identity
Creating a microsite for a product helps establish expertise in that domain, strengthening the parent brand and allowing for more innovation.
KKBC's microsite tactics
Our Work
Awareness-focus Programmatic Display Campaign
In 2019, KKBC began working with a multinational software company with 25 years of experience in the enterprise open source solutions technology categories.
In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics & execute it.
We initiate the project by conducting a detailed briefing session with our clients to understand their objectives, target audience, and brand guidelines. During this stage, we gather all necessary assets, including logos, images, and existing content, to build a cohesive microsite.
Microsite sitemap structure
Our team develops a strategic sitemap that outlines the organization of the microsite. This structure maps out key pages, navigation pathways, and user interactions, allowing for a logical flow that enhances user experience and engagement.
Approval of sitemap structure
Once the sitemap is created, we present it to our clients for feedback and approval. This collaborative step guarantees that all stakeholders agree on the proposed layout and that it meets the campaign objectives.
Microsite content creation
Our expert content creators develop content for your targeted audience's needs and preferences. We focus on composing clear messaging that highlights the unique value propositions of the product or service, driving interest and encouraging conversions.
Microsite pages design
We design visually appealing pages that capture the brand's essence while prioritizing user experience. Our design process incorporates best practices in usability and aesthetics, allowing each page to not only be attractive but also functional.
Microsite content proofreading
Our dedicated proofreading team rigorously reviews all content for clarity, accuracy, and consistency. We comprehensively review that the tone blends with your established brand voice and that all information is precise and cohesive final product ready for presentation.
Approval of microsite content & page design
After completing the content and design, we seek final approval from our clients. This step includes a complete walkthrough of the microsite where every element meets expectations and adheres to the established goals.
Microsite HTML production (with Custom WordPress)
Our developers produce the microsite's HTML, utilizing custom WordPress features to enhance functionality. We provide that the microsite is optimized for speed and performance, creating a robust foundation for user engagement.
Microsite testing
We conduct extensive testing to verify the microsite’s functionality across various devices and browsers. This includes checking for responsiveness, load times, and interactive elements to guarantee a seamless user experience.
Bug fixing (if needed)
If any issues are identified during testing, our team swiftly addresses and resolves them. We are committed to delivering a flawless product that is well-tested and that operates smoothly and efficiently before launch.
Client final approval
We present the completed microsite for final approval, producing a comprehensive review of all features and functionalities. This step confirms that the project meets all specifications and aligns with the client's expectations.
Getting started
This is what we need to get started on your Customized microsites
Timeline & Deliverables
Lead time
The typical lead time for a microsite project ranges from 8 to 10 weeks, depending on complexity and scope. This includes planning, design, development, testing, and final approvals. We will provide a detailed timeline after finalizing the project scope.
Deliverables
An outline of the microsite’s objectives, target audience, content strategy, and key features.
A complete microsite optimized for user experience and responsiveness across all devices and browsers.
Integration of analytics tools to track user engagement, traffic sources, and performance metrics.
More insights
insight
Google Search Ads Targeting: Desktop vs Mobile Device in Japan
USA
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