Are you looking to explore the latest trends and techniques in the digital marketing landscape of Japan to impact your business growth in a fast-changing competitive world? With the ever-increasing reliance on technology and online platforms, digital marketing has become a powerful tool to reach and engage with your target audience. It allows you to leverage various channels, such as social media, search engine optimization, email marketing, and content creation, to promote your products or services effectively. Therefore, understanding the intricacies of digital marketing and devising a well-thought-out plan can significantly impact your business growth and help you stay ahead in today’s competitive market. This talk is part of our 15-minute Lightning Talk series. Through these webinars, you will learn from industry experts as they share their insights and strategies on how to stay ahead in the ever-evolving world of digital marketing.
KKBC Lightning Talk series is a unique opportunity to explore the dynamic landscape of digital marketing in Japan and promises to be both insightful and enriching. In this, you will learn:
In the world of digital marketing, the only constant is change. Are you ready to stay ahead of the curve and turbo-charge your digital marketing skills?
低ボリュームのキーワードはトラフィックが少ない一方で購買意図が強く、競合が低く、予算の無駄遣いリスクが低い。月にわずか10回しか検索されない長尾の日本語キーワードでも転換可能な例を紹介します。
英語キーワードを直訳すると、日本の購買者がどのように検索するかを見逃してしまうことが多い。彼らが実際に使う語を見つける方法を学び、"クラウド技術の導入" の例を交え、購買ジャーニーにマッピングします。
キーワードの発見、抽出、分類; 検索意図のタイプ; 日本向けの否定キーワードリスト; そして複数ツールで検索ボリュームを推定する方法。講演は実際のキーワードリサーチの事例研究で締めくくられます。
JP 
JP